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The New Rules of Retail: 7 Key Strategies for Winning the Cross-Channel Customer

By converting 10,000 customers to cross-channel shoppers, retailers are looking at adding approximately $1.5 million per year to the bottom line.

This white paper presents seven keys to acquire, retain and expand relationships with the cross-channel customer, a group which McKinsey research predicts will top 50 percent of all customers by 2011.